Game Progress Update #97
Hello world! And welcome to the ninety seventh Dev with Dave Game Progress Update!
I’m afraid this might not be the longest post this time round as Christmas is right round the corner, and my week has been completely messed around by my car being in for repair all week. What originally was supposed to have been a 2 day job seems to have taken twice that already, and I still don’t have my car back yet. I was told earlier today that the Garage would call after 2pm to say the car was ready. It’s currently 20 past 4, and I have still heard nothing.
I did however buy myself two of the Dungeons and Dragons Lego minifigs, the elf bard, and the Mindflayer! (With his adorable little pet brain)
Formalising the promotional plan
I feel like I have been working a lot on getting the promotional plan for the release of Flappy-vaders, but I equally feel like I haven’t achieved very much.
I’m still trying to decide the very best way to spend the limited budget I have to promote this game, after the budget I had planned was slashed by circumstances beyond my control.
- Social media
- Email sequences
- Paid adverts
I know I said I was going to formalise the promotional plan, and publish it here as an post for you all to read. I have not yet managed to do this, but it is on the cards for the new year. However, here is a brief run down of my plan to promote the game.
There will be a period of a few weeks to a month, which will be the “Pre-launch” period. During this I will run adverts which guide users to the website to leave their email address if interested in the game.
At this point, I will also start posting regularly on the Flappy-vaders social media, with the videos and images I have been creating the last few weeks. I will also start posting in relevant groups with my own profile, building up relationships and occasionally mentioning the game if it seems appropriate.
The email sequences will be triggered when a user leaves their address. The emails welcome new users, with the second email encouraging users to like/follow us on social media.
Once launch day arrives and the final email gets sent, then I will switch the adverts over to ads which point to the store page, with the intention of getting downloads.
Promotional material
I have not managed to get any new videos or images created this week. Literally all my spare time has been taken up with shopping for Christmas, decorating the house, and waiting patiently for the car to come back from the garage.
The picture above is from Monday last week, when the car had to have it’s annual MOT inspection, which it failed due to a few minor faults and needing several of the shock absorbers replaced.
That’s all for now
I’m hoping that this is the last time I’ll be going to the local shopping centre this year! lol. I’m not a fan of shopping at the best of times, let alone in the Christmas crowds, when the world and his dog seems to rush out and spend all day milling around outside shops.
Still, it’s over now. The car finally came back home, with a pass certificate. All I have left to do is finish this blog post, wrap up some presents and enjoy the big day on Wednesday.
I’ll be back in the new year, with the next Game Progress Update being due on the 17th of January.
In the mean time, I hope you all have an amazing Christmas, and a happy new year!